From Fireplaces to Warm Lighting: Selling the Autumn Lifestyle
When it starts getting a bit chilly, one of the nicest things about autumn is coming back home to a warm, welcoming space that you can get cosy in. That’s why autumn offers a good opportunity to show off a snug, inviting home to buyers, because in reality, the UK is colder for the majority of the year, so seeing how it fares in colder months is a must. Autumn gives a taster for buyers of what to expect before winter sets in.
Homeliness
If your property has one, a fireplace can become a great asset to highlight in autumn showings. Adding subtle touches such as stacked logs, a soft rug or a flickering candle helps create cosy ambience and buyers can see themselves and the family on quiet, cosy evenings that feel extra homely.
Kitchens can come into their own in the colder months too. Use them as a hub to experiment with aspects that help buyers to see a property’s liveability, instead of something sterile and lifeless. You could try some seasonal scents like cinnamon or freshly baked bread and use dim, warm lighting to ramp up the cosiness. It’s important not to go overboard but you can show of the stylishness of your properly with some homely ideas.
Warm Lighting to Transform Spaces
Because of the lack of light as the nights draw in, chances are that many of your viewings will have to be done in the evenings. Using the right lighting can be key, as you want to highlight the best features of your property and make it feel warm and welcoming.
Layered lighting i.e lamps, wall lights and softer bulbs can be thoughtfully placed so a warm ambience is created, instead of glaring oppressive lighting. Harsh lighting can be overwhelming and highlight features that don’t need to be. Use warmer tones to make a property more cosy and chilled.
Later afternoons in autumn can be a great time for a viewing, as you’re hitting golden hour with lighting, so certain rooms in your home can be perfect for showing at this time and highlighting natural light and how a property feels in a certain season.
Sell the Seasonal Lifestyle
There’s clearly an autumn aesthetic and that is great to lean into, with texture and lighting but it’s also about lifestyle. With every season, there’s unique aspects you can highlight that sell the type of life buyers can tap into in the area. Look at seasonal local attractions and amenities – if a family with young children have booked a viewing then look for local farms with pumpkin patches or cosy pubs and scenic walks for couples. Show features you have such as garden seating etc that can be used every season.
As always, for families, mentioning the nearby schools and facilities for children is a good selling point. For couples and working professionals, you can highlight local gyms, parks, activities and shops. Also honing in on how comfortable your home is for working from home in the colder months and the energy efficiency credentials to go with it.
Capture the Mood in Marketing
Think about how your property can be marketed differently from season to season. The descriptions that you use can be tweaked to reflect this and take on a seasonal twist. And you can swap out plain phrases for sensory language that creates atmosphere and warmth in autumn.
Combine this with photos that show a warm cosy environment with tones that buyers will associate with the time of year and want to set up home in.
A Season Made for Moving
A traditionally quieter market in the autumn means that there’s more opportunity to stand out with your property to more motivated buyers. More motivated buyers can mean less competition, so leaning into the season and showing off what your property has to offer is key.
Selling the feeling of home is just as important as what it looks like and autumn is a good chance to sell all things cosy.
For more tips and advice, get in touch with our team at Home EA today.
