Like a lot of things in life, a good first impression counts, and if you get it right then it could be the ticket to a swift property purchase from a potential buyer. If your property doesn’t have a good impact on a buyer then there will be lots of other options they’ll switch to instead, so putting yourself in the best position as possible to attract buyers and get a good price for your property is essential.
Marketing
Because so much of the initial consideration process takes place online, it means that the marketing of your property has to be spot-on to attract buyers. For example, the photos you use can make such a difference, so it’s worth investing in professional photography services to enhance the look of your property and create as many eye-catching shots as possible.
Think of what you want photographed as well, it should be the main and most attractive features in your property. People want to be able to see as much as they can, so make sure that you’ve lit rooms properly and positioned rooms in a way that maximizes features.
Using high-definition virtual tours can be an excellent way to show off your property and gives potential buyers a great way to really get a feel for a property before coming to a viewing. If you give people the chance to get a really good insight into your property then the viewings that take place will have a stronger chance of resulting in a purchase, because people are further along in their consideration process. The proportion of serious buyers will be higher.
Ensure that you’ve got floor plan details available for buyers too.
Social Media
Social media is another way to boost the chances of a good first impression for your property. So many sellers will be promoting their properties on social media and creating another avenue for leads and viewings, so it’s well worth having a presence on social media to show your property and increase the number of eyes on it. You can use your own personal networks to share the property too and you could end up selling to someone you already know. Facebook, Twitter and Instagram are some of the best social media platforms to use with the most reach to buyers across demographics.
Viewings
Obviously, the proof is in the pudding and the best first impression you can make on a buyer is when they come to view your property – this is your chance to really make an impact on their decision-making. Clean, spacious and decluttered properties will make their mark on a buyer and let them see the potential that your property has to offer. Making sure that a property smells nice, is well-maintained and generally in an attractive state for buyers goes a good way towards an excellent first impression.
For more advice and information about selling and marketing your property, get in touch with our experienced team at Home EA today.
